It's no secret that augmented reality technology to change the way we live - from doing the shopping and learn to attend various conferences. In today's digital world, all of which can be done thanks to a large number of devices you can choose - from smartphones and tablets to wearables. According to recent reports, the number of active users on social media channels have reached 3.81 billion in April 2020. Moreover, the advertisement-based AR application will generate $ 13 billion in 2022. In addition, almost every media platform will support the effect of camera-based AR to provide an unforgettable experience and depth.
Not only can users change their selfies into fun avatar, but also they are presented with a rare opportunity to acquire products or services before buying them in a single click, even without going to a brick and mortar store. Sounds impressive, right? Having that in mind, the business could not completely ignore the more immersive technology - it's important for them to promote their brands in social media business account with a message about their brand. Let's find out how you can fuel your business and compete for the target audience on the social media space when using the augmented reality (AR) technology.
HOW TO APPLY FOR SOCIAL MEDIA NETWORK AR
Currently, a large number of brands have opted for AR in the social media space. Having that in mind, we have explained some of the ways your business can benefit from the technology. Let Delve into the details below:
SOCIAL fueled BRAND AWARENESS
As a solution suitable for sharing on social media business accounts, AR can help users/followers to get acquainted with the products and solutions of your company in a heartbeat if applied correctly. Moreover, the AR technology, you can encourage users to share effects and promote the brand further. For example, applying the augmented reality technology solutions, Gucci allows customers to try on different models of shoes. Sounds interesting, right? Only by providing AR experiences on social channels can drive brand awareness and increase its loyalty. Only with the right to tell the story to the right people at the right time on the social media space to help you capture the audience's attention right from the start and increase your brand on a network share and so on. However, do not forget to concentrate on followers and put them first when applying AR technology.
POWERED BY CONTENT ADS mortal AR
Famous and world's leading social media giant platform had disappeared or content copied share a short lost after a certain period of Snapchat's basic concept. Interestingly, the effect of FOMO that stands for fear of losing the essence of the concept lies the effects mentioned above and triggers your audience. As a result, users can take certain actions such as the purchase of some product or service from your company in a single click. According to recent reports, you can find a high number of users implement a feature story: there are 500 million users of Instagram while 450 million users are using WhatsApp platform everyday and 300 million are likely to use Facebook. As you can see, the number tells the best stories.
That's why providing concise content is a must if you want to promote your business in the social media space. Not only helps you to interact with a larger pool of followers, but it also allows you to grow your brand more effectively. Additionally, you can turn followers into customers by offering in-app shopping options utilize the feature story - now users can shop for products in the photo / video that has been used in the story thanks to AR technology. Just use your phone camera and AR-based tools users can try on items in a virtual way as a result of AR-fueled ads. For example, the brand Michael Kors tested AR-powered advertising out that allows users to virtually see whether sunglasses fit them. With AR-powered features, brands that provide real "try before you buy" experience and increase sales.
LIVE EVENT TO BE ALIVE
With social distance during an outbreak of coronavirus, the events are in high demand right now. Currently, the AR technology and live events go so well together and bring the real and virtual worlds together. Not only can users attending the event live from their own homes, but also they can play the AR game. However, not every event organizer can jump on the rare opportunity to use AR technology. That is why you can be the first mover and outperform your competition.
SHARE IN THE FLY
social media platforms such as Facebook, Instagram, Twitter or Linkedin gives brands a real advantage - they allow them to interact with users and reach them more effectively. Thanks to AR technology on social channels, users can share content instantly with camera phones, smart glasses or live social media features. Not only helps to improve social interaction, but also opens up new opportunities of AR technology solutions. In addition, the online reviews are rapidly gaining importance in encouraging users to place their orders - users explore review the brand and / or the star rating before booking or buying online. According to the survey, 85% of consumers trust online reviews and read tons of them. That's why a business should take social media sharing into account and prepare the ground for a negative review as well as for the positive.
PURCHASE AR-DRIVEN
Online sales figures are on the rise. Businesses can offer their products using social media. Not only can users find and explore the product in social media, but they also get a link to purchase. But one of the most common obstacle is that users can try out the object on. The following is the AR technology comes into play. With AR technology solutions, users are presented with ample opportunity to try out the product before purchase. For example, IKEA can leverage AR prospect - not only can they see how the furniture (couch or table) will appear in their apartment or house, but also they can choose the shape and color, observing the function and identify whether it be physically fit or not. Moreover, the device is powered wearable AR will enable the company to inform users and give them a customized shopping experience based on their unique preferences.
ar in socialsGLOBAL SOCIAL MEDIA NETWORK: WHAT EVERY EFFORT SHOULD KNOW ABOUT TO THRIVE
Before giving your social channels, let's find out some interesting statistics about active users utilize them:
the number of mobile phone users: 5000000000000
the number of social media users: 8000000000000
mobile phone users around the world: 3500000000000
the number of global Internet users: 4000000000000
As you can see, social media has increased in popularity. So let Delve into the details to find out the leading social media platforms:
Youtube: with more than 1.8 billion monthly active users, the video-sharing platform that allows companies to promote their brand and increase engagement. Moreover, it allows them to show their products with AR features powered and / or issue a press release.
Facebook: with the platform, brands can connect with their two billion active users, but also they can keep in touch with them by providing the content they are interested.
WeChat: m-commerce offers an opportunity for companies and allows the user to conduct online transactions and payments quickly and easily.
Instagram: with the platform, companies can involve more users by giving and sharing a wide variety of content such as video / pictures / stories, etc. and also use the hashtag.
AR BENEFITS OF TECHNOLOGY IN SOCIAL MEDIA
Here you can read about some of the benefits that AR brings the social media channel. Let's take a closer look below:
Only by giving your potential customers with the AR experience can you get their attention.
AR open a golden opportunity to interact directly with your customers / followers on the social space and faster involve them.
Thanks to AR, you can easily integrate multiple metrics help you to better understand the behavior and traveling users.
AR experiences accelerate buying decisions of customers and increase sales.
AR technology to increase awareness and brand loyalty through advertising AR powered on social shares.
AR provide more personalized content based on the user desires and needs.
FINAL THOUGHTS: Are you ready for AR IN FOCUS ON SOCIAL NETWORKING?
It's a fact that people are getting more sophisticated when using social channels. That is why the brand should implement more innovative strategies - not only to engage them, but also to meet their expectations. Nowadays, it is very difficult to find a company that is not active on social channels. In addition, the large number of brands that are actively using social media channels to support their business goals and serve consumers settle better. However, some of those that incorporate augmented reality technology that is paying attention. Fortunately, it is a new technology solution that businesses should choose the social space to target new markets. We, in Serve Reality, ready to develop and implement solutions fueled AR that helps your prospects to learn more about your product and try it out before purchasing from a social network.
We also have software testing services
No comments:
Post a Comment