fifteen Augmented Reality Advertising groups

Augmented Reality (AR) has seen huge growth over the last few years and increasingly adopted by advertisers to create campaigns interesting experience.

Consumers are more and more open to the world to add them with useful content, information, and deals when building a deep emotional connection with the brand. In fact, the number of mobile phone users AR is expected to reach 200 million by next year, which means that we will definitely see more ads supported by the AR experience.

Of mobile applications for interactive catalogs for one-off publicity stunts in shopping malls for augmented product packaging - a limited selection.

That is why we in Catchoom have decided to compile a list of our favorite Augmented Reality campaigns from around the world from 2011, leading up to today.

1. Lynx: Angels Will Fall (2011)

Agency: Grand Visual (United Kingdom)

To promote Lynx Excite fragrance (the brand is also known as AX in some countries), marketing stunt two days was established in Victoria Station (London) and New Street (Birmingham), where passengers were able to interact with virtual angels appear on the digital screen giant when they stood on the signs that read 'Look'. This campaign won two Cannes Lions Bronze award in the category of Outdoor and Media and inducted into the Hall of Fame outdoors.

2. TG Mag extras: Augmented Reality Magazine (2011)

Agency: Creative Engineering (United Kingdom)

Top Gear Mag December 2011 issue brings together print and video through an interesting quilt seamless and content come to life with AR technology. In addition to the award winning Editor and Reader at FIPP awards, they issued more than 8 issues with a view 50,000-100,000 per issue and engagement levels of 27% and 25% CTR.

3. Hector & Karger: RE_ALITY lookbook (2015)

Agency: Tap2C (Poland)

Polish brand Hector & Karger use Augmented Reality to market their AW 15/16. Partnering with Tap2C, which uses Catchoom our Image Recognition and AR technology, they created an interactive lookbook named RE_ALITY. Readers should scan Viva! Magazine cover view shooting mode, can see the model from all angles, and even purchase items from the collection.

4. Absolute Truth (2012)

Agency: Great Works (Europe)

This campaign consists of an application that the user is used to scan the Absolut vodka bottle neck strap, or downloaded from the website of the campaign. Once they are scanned, they were taken on a 3D tour of Åhus, a small village in Sweden where the product comes from. While they explore the area, they also show step-by-step how vodka is made, and they receive a free drink recipes.

Discover how to create interactive static image in the "Harry Potter way" to download the case study Prynt.

5. Coca-Cola and WWF: Arctic Home (2013)

Agency: Lexis Agency (United Kingdom)

Coca-Cola partnered with WWF to create awareness and increase funding for the conservation of the Arctic, which provides a home for polar bears. They set up an AR action at the Science Museum in London for three months, where visitors can get close to a virtual family of polar bears through a large screen, creating an emotional connection. This campaign appears 388 times in the media with more than 900 comments about the topic.

If you want to see a more interactive experience for the museum, download our case study on how the National Portrait Gallery in Australia made a visit to the museum they are interactive.

6. Pepsi MAX: Unbelievable Bus Shelter (2014)

Agency: AMV BBDO (United Kingdom)

Read also :https://sapizon.com/blog/how-we-can-reduce-the-cost-for-saas-customer-support/

Pepsi MAX brings outstanding experience to London commuters. AR technology, they make people believe that they see through the glass wall of a bus stop when they actually view live video feed on the HD screen with 3D animation. In only 7 days, the video has received over 2 million views and more than 24,000 shares, and the campaign won several awards.

7. Pizza Hut: AR navigation Experience (2014)

Agency: Creative Engineering (UK)

This campaign is integrated Augmented Reality to create an exciting experience that family and friends will enjoy during their 'pizza night'.

8. Lacoste LCST: Augmented Reality Retail Campaign (2014)

Agency: Creative Engineering (Worldwide)

Creative Engineering to develop an enhanced application for LCST Lacoste brand with a mission to 'bring color to life'. Users only need to scan the picture whenever they see an icon Special Lacoste campaign to try different shoes when interacting with additional branded content. Campaigns use Image Recognition and Augmented Reality to bring interactive viewing experience products to more than 15,000 users.

Read also: https://sapizon.com/blog/mobile-app-customer-support/

9. Stockholm is your canvas (2015)

Agency: M & C Saatchi (Sweden)

This campaign for the Stockholm Art Week brings urban art to life through an Augmented Reality application that allows everyone to submit their work and have it displayed in the official catalog. Users only have to scan the symbol Stockholm Art Fair to see the artwork surprises on their cell phones.

10. The Walking Dead Scary Occupancy: Zombies Attack (2015)

Agency: Move 121 (Austria)

Its award-winning Out-Of-Home (OOH) installation was built to promote the fifth season of The Walking Dead. A tram stop in the 7th district of Vienna turns into "Shelter Scary" superimposed zombies live video stream of the bus shelter environment, makes it look like as if it was all really happening on the street.

Read also : https://sapizon.com/blog/ways-to-improve-customer-support-in-your-mobile-app/

11. Next to Nigeria (2015)

Agency: AR & Co (Nigeria)

The award-winning campaign Auggie consists of an application to support the presidential candidate of the All Progressive Congress (APC) for the latest Nigerian elections. Users pointing their devices each logo APC to open a special message to Nigeria and take a picture with the President and Vice-President Muhammadu Yemi Osinbajo.

12. New Look: AR Campaign UAE (2015)

Agency: Creative Engineering (UAE)

NewLook_AR_App.jpg

UAE has one of the highest mobile penetration rate in the world. British fast-fashion brand New Look decided to tap into this opportunity by developing the first AR campaign for students in the Middle East. The students are allowed to scan card campaign New Look them to access special offers and additional interactive content, such as 'create their own views' with New Look products. This resulted in a large degree of involvement, with almost 7 minutes spent in the application per session.

read also : https://sapizon.com/blog/how-saas-companies-should-structure-their-customer-support-teams/

13. John Lewis: Man on the Moon (2015)

Agency: Stinkdigital (United Kingdom)

As part of the Man in Christmas campaign for John Lewis, Stinkdigital create an Augmented Reality application used to take months to live. Users can point their mobile phone at the Man on the Moon picture in branded packaging and shopping bags for the opening month released a 3D interactive daily facts and animation.

14. Independent & WWF: Saving Rhinos (2016)

Agency: Redspace and AR & Co (Indonesia)

With only 55 Javan rhinos left in Indonesia, this campaign aims to address the issue of their extinction by developing Augmented Reality game. Users must register for Mandiri e-cash by pointing their mobile phone against Mandiri ATM card. Thus, rhino appears. Users can take care of the animals by sending donations, which opened food, medicine and other treats in the game.

Read Also : https://sapizon.com/blog/how-to-create-an-effective-business-continuity-plan-for-saas-solutions/

15. Dutch Lady: Fly Agriculture (2016)

Agency: AR & Co. and Leo Burnett (Vietnam)

The Lady Dutch is the leading brand in the category of Milk Drinks in Vietnam that gives away a collection of toys with their products. Given the increase in mobile penetration, they decided to launch an application that, while scanning packages Dutch Lady milk, children are transported into the world of Matt Truitman, Dutch farm children, and Bella the cow. When they open a new character by scanning the different agricultural toy, game will be more fun, build awareness, engagement and interaction. This app achieved more than 40,000 downloads and a 19% increase in product sales during the launch, as well as winning several awards.

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