Technical support is not easy.
Depending on the needs of your users, it could be handled by
email, live chat, knowledge bases, or even by phone.
In addition to being available on a variety of platforms, a
structured support system will also be divided into 5 distinct levels. These
levels include 5 pre-support, self-service, first-line support, the second line
support, and emergency, a third support line.
1. Pre-support
In the pre-Internet era, if people had a question of
product, they asked family and friends, they referenced the owner manual.
Today, your users just 'Google' it.
And that means that most of your customers will browse the
web looking for answers before contacting you. Some of your users will be huge
advocates of your products and offer incredible insight on how to make the most
of them and help others solve problems.
Sounds great, right?
Well, on paper, yes.
But, it is important to remember that for every good review,
there could be many customers complain that do not have their problems solved
and are too willing to share their experience on this line.
With this in mind, it is important to see the online forums,
social media, and the comments of the site as the first line of defense. As a company, you should be on proactively search these channels to control the
conversation, guide users to your own system of support, and help everyone
happy.
2. Self-Service
The next level of support is to enable self-service users
and is run by self-help wikis, FAQs and knowledge bases. For many users, this
is a quick and easy alternative to contact a help desk and wait for a response
by email.
Having a self-service site level can solve the most common
queries and first free online support for more in-depth and complex issues.
3. The first support line (human contact)
Unfortunately, FAQs and knowledge bases can not answer
everything.
Sometimes users need to talk to a human being.
For many customers, the first support line is the first
point of contact with a person of your company.
concentrated first-line support on most common issues (you
can save, learn, and use to update your knowledge base).
the technical support staff at this level have a basis for
the general understanding of the product or service but do not always concern
the skills to solve complex problems. Nevertheless, the objective of this group
is to manage 70-80% of user problems before finding it necessary to refer the
matter to a higher level.
Most of the questions here will be handled by the mail
carrier, but the problems become more complex, users are beginning to turn
their attention to the hotline
4. Second support line (complex issues)
At this stage, the problems become more complex.
Especially since end-users are increasingly savvy technology
each year.
In fact, the New York Times revealed that 73% of technical
support managers said the complexity of support calls increases because
customers have become more technologically sophisticated and can solve simple
problems themselves.
This means that 25-30% of the requests of technical support
that could not be addressed in the first line of support, be there in the
second row and are much more complicated. It requires staff with product
knowledge to handle these requests for support in-depth and provide technical
advice - and the ability to talk to users by phone to help them find a
solution.
But sometimes even these applications require expertise
more.
5. The third line support (Custom Media)
This is the pinnacle of technical support for the vast
majority of customers.
third line support deals with outliers which pre-support for a second-level set could not handle, which means that the third line technical
support is likely to be managed by a designated superuser, or someone even
your R & D department
As someone deeply interested in the evolving landscape of tech support, I found your breakdown of the five levels exceptionally insightful. Particularly compelling is the role AI can play in enhancing these levels, especially in the realms of pre-support and self-service. I believe an AI tool like VoiceSphere.co, which offers interactive conversations with documents and provides context-specific responses via an intuitive chat interface, could revolutionize the way support is delivered.
ReplyDeleteWith these tools, customers can interact in a more natural, conversational manner, making it easier to navigate complex information. This not only augments the self-service experience but also effectively bridges the gap between human and automated support. By integrating such AI capabilities, support systems can become more responsive and efficient, potentially reducing the load on first-line human support.
I encourage you to explore the potential of AI tools like VoiceSphere in the context of tech support. Their ability to deliver immediate, relevant information could be a game-changer, particularly in improving customer satisfaction and optimizing resource allocation across support levels.