When we
think of Virtual Reality, most of us link it directly to the entertainment
industry. And in all fairness, VR technology has had a significant impact in
the entertainment domain comparatively.
Since
everyone is well aware of how Virtual Reality has transformed gaming, we will
discuss how this coveted technology is used in movies. There are several cases
of which we shall run you down some of the most notable ones:
From
Prediction to Reality:
The concept
of virtual reality has been used for decades in the movie industry now. The 1983
movie “Brainstorm” featured a weird-looking helmed used to sync VR headsets in
order to view the thoughts of people wearing the device.
However, the
most talked about VR example is probably “The Lawnmower Man” which took a short
Stephen King story to create a virtual environment that was highly thrilling
and engaging at the time.
While all a
lot of the movies that projected something remotely to VR were considered a far
cry from reality during those times, things have turned around drastically and VR
technology is now used to create movies. So, the shift of prediction to reality
actually came from movies.
Virtual
Cameras:
Virtual
cameras have been used to such a great effect that they have literally
transformed screenplay and elevated the level of engagement users can get from
a story. In Solo: A Star Wars Story, virtual cameras were used to create
realistic camera movements in space battles.
The camera
would film the digital models of spacecraft allowing for a very natural camera
motion bringing the audience into the scene. A more grounded and therefore more
challenging project was the live-action remake of The Lion King in recent times.
This time
photorealistic lions in Africa were filmed using virtual cameras on an empty
sound stage. In order to sync VR headsets, a local network of devices was set up
so the director and camera crew could walk among the lions as if they were
actually there.
This allows
the director to view the scene from the audience's perspective, instead of
looking at a computer monitor from the comfort of an office chair.
Animation:
The art of
animation has evolved at a brisk pace in the last few decades. From hand-drawn
images in black-and-white to the groundbreaking multiplane animation of
Disney, and now Pixar movies, it certainly has come a long way.
Now with VR technology added into the toolkit, animations in movies are getting better than
ever. Lost was a ground-breaking short story from Oculus Story Studio followed
by the more cheerful Henry. These were mostly 360 videos created with
traditional animation tools.
Artists can
now draw in three dimensions and walk around in the drawings which has
literally added a new dimension to digital storytelling. By syncing VRheadsets, they can virtual cinema in any location.
Marketing
and Promotion:
It has
become pretty common to hire an alternate camera crew to record
behind-the-scenes footage for promotional videos. With 360 cameras, it is now
possible to shoot all angles of a movie set for a truly immersive experience.
Behind-the-scenes
footage of movie actors like Tom Cruise or Jackie Chan are known to possess
stunts performed without body doubles. These scenes can be captured on 360
cameras and the audience can also visually treated to the same.
360 Movie
Tie-Ins:
With large
amounts of money spent on the production of movies and even more on marketing,
all possibilities of extra revenue are explored. The VOID, one of the most
popular VR Arcades in the world made a deal to incorporate the famous
Ghostbusters characters into their interactive playground.
The player
becomes part of the crew and also gets to wear a Ghostbusters suit and a
controller that closely resembles a real proton pack. This is a particularly
interesting way of using existing properties to enhance VR experiences. It
allows for more immersive presentations while doing movie promotions.
Conclusion:
VR
technology is not just integrated into movies. We are also witnessing the
production of actual VR movies and it has certainly boosted the progress that
is being made.
As one of
the leading Virtual Reality app development companies, we, at Sapizon
Technologies are rendering services to our clients across multiple domains.
Book a free consultation with our experts to understand how partnering with us
will benefit your business.
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