Over the past few years, virtual reality (VR) and augmented reality (AR) are very rise in prominent. From the use of virtual reality in corporate communication, until the success of a breakthrough game such as Pokemon Go, there are clear signs that we are all ready for this technology.
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What this means for internal communication professionals who try to close the gap between official messages and their employees is that virtual reality is another tool that should not be ignored.
Important difference
Before we start, let's quickly discuss the difference between virtual reality and augmented reality, because we will focus only on today's virtual reality.
Augmented Reality is a direct display that is coated with information. For example, the Pokemon GO application that successfully introduces virtual Pokemon to your reality through your phone. Cellular applications such as Calorie Counter and Fooducate offer this kind of ability now.
Virtual reality offers a different, deeper and attractive experience. With the use of a headset or VR glasses, an individual instantly transported and sank into the 360 experience, whether it was the top of Mount Kilimanjaro or a new office tour without leaving their homes.
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Use cases for this technology not limited to gaming and entertainment: A 2015 study revealed that 75% of the most valuable brands in the world have created a VR or AR experience!
3 examples of virtual reality in corporate communication
1) L'Oréal uses virtual reality for deep meetings
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Virtual reality in corporate communication
The L'Oréal beauty lab in New York City now has a new secret weapon in a continuous battle for key retailer partnerships and employee involvement: high resolution impersive visualization solutions (4K).
"We like to think of the lab as a place where big ideas are allowed to happen," said Joe Sinisi, assistant vice president of the future retail team. "Collaboration is always in the heart of our relationship with our retailer, this room only takes it to a completely other level."
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Because virtual reality becomes increasingly common at work, the technology will provide communicators with the ability to really connect with their employees, no matter how far they might. Let's see how some of the most innovative companies use this technology.
Virtual reality technology allows L'Oréal to bring stores to various parts of their retail team, whether it is a local Walmart or a different branch in Hong Kong.
By applying the business methodology and focusing on the growth of their relationships in the beauty industry, L'Oréal is "utilizing VR for all of the concepts of future shops with qualitative packaging tests. Impersive virtual technology allows L'oréal designers to get true feelings for products, Shelves, and store layout before development starts. "
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2) Facebook space, the future of social media
Facebook Spaces is a virtual reality (VR) application developed by Facebook which allows you to invite and interact with up to 3 Facebook friends you use VR devices. At present, you can download Facebook spaces for Oculus Rift or HTC Vive. After you open the Facebook room at VR, you will be asked to remove your headset and enter your Facebook account.
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