Using augmented reality for e-commerce companies

As we mentioned above, Ar allows customers of e-commerce to preview products in the real environment and give them an understanding of how they actually look. With this point, you will learn a glimpse of how e-commerce companies can use augmented reality in their activities. Continue reading!

Virtual stores and try on solutions

Many e-trademarks build virtual stores to offer buyers an intuitive and almost real online shopping experience. By simply creating a smartphone application, you can offer a virtual shopping experience where your customers can actually see the products as they see them in a real store.

According to a report, the main reason for which 34% of consumers have returned Amazon goods was the bad product, color, and quality. It is true that now each brand can offer a home fitting facility by adding AR e-commerce to their stores. Augmented reality in e-commerce helps buyers online to see and analyze what they buy and how the items will look at them. Virtual solutions allow you to present your products in a real environment.

For example, the IKEA Place app allows users to try to place decorations and furniture at home using their smartphone or tablet.

Lenskart Lenskart Online uses virtual reality to allow its users to try glasses on realistic 3D models of themselves by clicking on a selfie using their webcams. Similarly, the Caratlane online jewelry platform allowed virtual reality on its mobile application. Buyers can see how their products will look at them.

Similarly, Wanna Kicks by Wannabe is a virtual application that tries to try sneakers from your smartphone. Users must download this application and place their feet in front of the phone camera and choose sneakers' styles available to see which shoes would be better on their feet.

The SONY ELECTRONICS brand launched the display application TV Ar that shows how a Sony TV will be on the wall before buying it.

The concept of virtual tests allows people to see products and try products as well as options to change colors, texture, models, and to get a 360-degree view of the product and appearance. In this way, increased reality can help electrician companies making more visible, surprising, and more memorable products.

Augmented reality in social media filters

Electronic trademarks engage their audiences on social media. And, increased reality has had a profound impact on how e-trademarks engage their audiences on social media platforms such as Facebook, Instagram, and Snapchat.

For example, by adding the AR function of the camera to your platform, you can allow a user to click on Selfies with facial filters. The brands can also add the "Wear" filter to a cosmetic or special sunglasses. The social media filters activated by AR add value to your social shopping technique when you share it with the public circle.