More than a decade ago, the first real smartphone has hit the market and makes screens an essential ingredient of our lives. As a result, it has changed how we communicate, work, travel, buy, and more.
Today, one-third of US households have three or more smartphones, depending on the PEW research center, while 23% have three desktops or more than 17% have three or more tablets. We are constantly surrounded by screens. It is almost impossible to escape them.
The first validation of consumer reality technology came from the popular app Pokémon App Pokémon GO. Previously, no one had thought of AR experiments or applications on a smartphone. This unexpected use of AR mobile has successfully validated the massive adoption of the mass consumption of augmented reality.
Since the initial launch of Pokémon Go in 2016, new smartphone implementations have been unveiled. While companies like Snapchat and Facebook have recognized ways to increase AR's experiences on social media platforms, retailers have developed AR applications to help customers with purchase decisions in line. For example, the IKEA application gives consumers the ability to view furniture at home, simply by maintaining their smartphone in a room or area. This helps to mitigate part of the consumer experience of fear during its online purchases for large items, such as furniture. It provides additional convenience.
Smartphones, associated with helmets, have been the most common use of providing a VR experience in recent years now. This has been the most accessible point of entry for the use of the consumer VR. Virtual reality is much more mature than the existing increased reality market. Software tools and hardware platforms required to create an immersive VR experience are already available. With the availability of more advanced systems such as the Oculus Rift, associated with 360 cameras, the experiments of virtual reality quickly find new ways in our lives.
Virtual reality also shows efficient cases of industry, real estate applications to tourism. On a recent trip to Israel, I attended the Jerusalem visitor office using the RV to immerse tourists in the way the city looked 5,000 years ago. These types of innovative VR experiences reveal industries around the world.
Although augmented reality technology is less mature than virtual reality due to the limitations of AR technology, lack of normalization and a higher price tag, it is already used in industries, including manufacturing, health and health, and logistic. The experiences of augmented reality are generally delivered through helmets, such as Meta, ODG, Vuzix and Hollens, and have early panels that technology is defined on the transformation of commercial and industrial markets. However, there is still work to be done before these technologies can reach ordinary adoption.
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