Remember when Pokémon can only be played on GameBoy or Nintendo DS, or even playing cards?
It all changed in 2016 with Pokémon Go. Suddenly, thanks to Augmented Reality (AR), you can find Pokemon in the real world and "catch them all."
Pokemon go made augmented reality mainstream, and the technology only grew since then. In 2016, global income from consumer augmented reality cellular applications was more than $ 725 million. In 2022, estimates showed that the number would skyrocket to $ 15.5 billion.
It is safe to say that with a promising market view, Augmented Reality attracts the attention of mobile marketers throughout the world.
Ready to learn more about augmented reality? Read on, or jump to our infographics to find out how augmented reality can be used to create a stronger marketing campaign.
What is augmented reality?
Augmented Reality is a technology that meets digital information such as sound, video, and text to your view of the real world.
Think about the Snapchat filter where, with a flicker, you can bring a dog-eared selfie or exchange faces with your BFF.
However, AR is not only for fun photos, it can be used brilliantly in cellular marketing to increase involvement and create realistic virtual experiences with products.
Applications such as IKEA Place allow buyers to virtual see how the sofa or lights will be seen anywhere in their home so they can ensure it is in accordance with space and aesthetics before they buy.
Augmented reality vs virtual reality
Augmented Reality Versus Virtual Reality
Similar to sound that is heard, augmented and virtual reality is a very different technology.
While augmented reality exceeds digital images to real images or videos, leaving most of the surrounding environment, virtual reality (VR) creates a deep 3D experience.
Customers can easily access AR using only their smartphones, while VR requires additional equipment such as glasses or headgear. Therefore, AR can reach a wider audience.
AR and VR can be used by marketers for fun and informative initiatives. For example, Fesyen brands can make VR campaigns that allow customers to "attend" their fashion shows, or they can use AR to allow them to try clothes from their latest collections.
How does augmented reality work?
As futuristic as seen, augmented reality is actually quite simple to be employed. Large technology companies like Apple even make AR toolkits to make development more accessible.
In most forms, users see natural and artificial light through layering effects. The real-world acts as the first layer. The camera recognizes the target, processes the image, and then adds digital assets to the image. This layering effect is visible through the device, so users can see the real and synthetic world at the same time.
This artificial layer is a place for cellular marketers can show off their skills by adding virtual messages, signs, and objects to make consumers interact with their applications, and their brands, at a completely new level. Ray-tires do this successfully with their "virtual sidewalk" feature where users can test different lenses from the comfort of their webcam.3
4 Types of Augmented Reality
example of augmented reality type based on one shark
Augmented reality-based marker
Augmented reality-based markers, also known as "image recognition," using smartphone cameras and several 'visual markers' that produce augmented reality when felt by the camera. Markers can be in the form of QR or certain images, such as movie posters, provided they have enough visual points.
You can use AR-based markers to bring silent images to life or provide additional information to customers. For example, market your upcoming concert by creating a poster, when scanned, shows a setlist, and plays music from the lineup.
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