Speed Up Your Performance Testing This Holiday Season

 As we end 2019, wrapping all of our work and look forward to a brand new year, it is important for the performance of spot checks for software products. Winter is the season where most retailers to upgrade their applications as they prepare for holiday shopping, now is the right time to consider the performance testing company for mobile applications.

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Blast from the past

We have seen some sites crashed while customers are in the final stages of making online payments. In 2014, Best Buy Black Friday site accidents and accidents Lowe in 2017 are a few reminders of the past. This disaster not only frustrate customers but the retailer's worst nightmare. Due to performance issues and downtime, businesses lose their customers to their competitors.

In 2017, consumers spent $ 5.03 billion while shopping online during Black Friday sales. According to Adobe Analytics, there was an increase of 16.9% since 2016. Analysts project that there will be more spending online in 2020, so that online retailers must prepare for great online traffic during the holidays.

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Why Performance Testing?

Application performance laid the founding stone for a retail shopping experience. If the retailer's website fails to achieve the required performance under different loads, failure can have a negative impact on their brand. It is important to invest time and resources in the right enterprise performance testing to ensure the readiness of the holiday. They have to do performance testing for application launch times, page load, etc. in different network conditions.

personal service

Retailers are moving forward with the concept of personalized services using the customer's name on the vendor's website and email confirmation page. The new trend of customization focus on technologies that allow customers to customize and build their products that meet their preferences. Most online retailers offer the service already. For example, a tailor enables customers to measure, choose fabrics and styles that they prefer and order online for their perfect fit.

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Other trends to affect spending this holiday season include:

Chip and pin cards are widely used

Customers often use payment methods such as PayPal, ApplePay, etc.

Retailers explore blockchain cryptocurrency and technology trends for the diversification of payment methods

With all of these scenarios, as companies prepare their performance testing efforts for the holiday season. And for this purpose the company provide an excellent user experience. Online retailers should respect customers time as they serve online shopping, purchasing preferences and order placement. Features that automate the quick ordering and allows modifications to be easily gives more control into the hands of customers. Retailers must keep in mind that customers who fail to make a reservation for any phase can leave for good website and switch to a competitor in a short time. Thus, the company puts all the performance testing to ensure the performance inspection seamless customer experience across all channels and touchpoints. With improved and differentiated brand experience, they can earn customer loyalty. This helps the customer in making the right choice, and also enjoy their holidays with the best online shopping experience.

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