How does augmented reality create value for your business?

Augmented Reality trace back to the late 1960s and called the ultimate display by Ivan Sutherland. Over time, Augmented Reality has been connected with the entertainment industry that offers new experiences for game fans.

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AR applications are applied on a broad scale in games, photos on different social media platforms, Snapchat and other industries that combine advanced technology in their services such as health care or medical, retail, tourism and education.

When technology develops, augmented reality gets 'encouragement' also with newly discovered information.

Health Sciences / Medical Sciences - Augmented Reality provides a powerful and useful tool in the health care industry because it provides various opportunities for training and conducting procedures by health professionals. Examples are Microsoft Hololens where doctors learn about human anatomy differently through sophisticated technology. Surgical procedures, tumor identification, visualization of blood flow and reconstructive operating procedure planning are easier with the use of augmented reality.

 

Image source: Microsoft Hololens

Retail / e-commerce - Although e-commerce has changed the way to shop, it is still different when you can touch, see, and feel the product you want to buy. From furniture to clothing and make-up, augmented reality offers different shopping taking. AR works using a camera or photo uploaded above the application. Users can easily choose a piece of clothing or make-up and see almost how it looks on their faces or bodies. It helps consumers shop for goods easily without having to go to a physical store.

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Tourism - augmented reality is considered not only helpful but also informative. Through the days when someone has to carry a paper map to travel to find out where. From cellular devices, sounds, videos, graphics, and GPS data can easily direct you in the right direction when you want to go from one place to another. On the other hand, historical trivia about various places in the world can be easily known when traveling without having to check the book or browse the internet for data. Wikitude App offers different insights and information about certain places around you with only your camera and internet phones that make it easier for tourists from all over the world.

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Sports and Entertainment - One of the most popular industries to combine augmented reality inward, from the Snapchat lens feature where users can take their photos with different facial transformations to the famous Niantic Pokemon. Choose a seat in theaters, concert tickets, and even at the Super Bowl. StubHub develops features where users can see a virtual 3D model from the US Bank stadium so that ticket buyers can choose the best seats they like. Another example is when AR is used in a variety of sports such as soccer, baseball or cricket - identifying the bullet ball tracks highlighted if successful or not.

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Education - Augmented Reality plays an important role in the current and future education system. With the use of AR, objects that look real can be easily projected in the learning environment, allowing students to see images such as real instead of showing images in the picture book. Teachers can also use various types of applications for subjects such as chemistry, physics, biology, and mathematics so that students are constantly stimulated by being involved in pleasant learning and experimental experiences.