Thursday 7 January 2021

The five stages of tech disruption

 Kodak's moment.

Most people already know how Kodak is too slow to recognize fast camera market switches to digital. Fatal Blow to Kodak is a fast wholesale destruction of his consumption business. Loss of land on camera sales of course in a hurry but the collapse of the film and processing did it.

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Internet infrastructure.

From the late 90s and so on, a large amount of money entered into building internet infrastructure. But at the end of Nouivery, the market began to ask where income (let alone profit). The answer is "not knowing" that bubbles explode and massive market assessments are reduced. In other words, disturbed disorders.


Technology meets a disturbing business model

Let's see Uber - a piece of extraordinary user technology that marries the driver with passengers. By itself, it's not too innovative ... until you bring the 'zero marginal' benefit. This allows uber to use drivers in the 'shipping for all' models with no additional fees seen for themselves. The price is the same to give anything, from customers and fast food, to packages and even nervous flu.

Alone, maybe this is enough to give Fedex and raise the Kodak moment, but it's gone deeper than it. Uber recently bought fire that allowed other businesses to use Uber services. So now in America, Openble, the application to order a restaurant table, including Uber as part of the service so that the table booking automatically includes Uber ride there and back. This is a horizontal integration without marginal costs, and technology + zero marginal costs = disruption that can be scaled.

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Internet of Things and Artificial Intelligence

Imagine the business world where everything is connected. Everything. It's raw material for transportation, for manufacturing, distribution, retail and consumers, then beyond that for consumer involvement.

The Internet of Things will allow all of that, giving the tip to the end of the entire process in real time. At least, it will make savings at each step. The world is wasting $ 1 trillion of food every year but with real analytics of production, transportation and consumption, which can be reduced to several tens of millions. All are made possible by further understanding of real-time data through AI Analytics.

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Adoption curve

Tesla cars can now use software upgrades to provide 'Ludicrous' mode'

- 0-60mph in 2.9 seconds. It was an electric car that gave the same performance as Ferrari 488. Tesla upgrades took 20 minutes to install and cost $ 10,000. To improve to Ferrari 488 will take two years customers on the waiting list and will cost the North $ 300,000.

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The adoption curve becomes steeper. Take virtual reality, ten years ago almost no users. Then equipped Oculus Rift, which excites enough users to think briefly about spending $ 300 but not enough for many things to really do it. Google, seeing opportunities, giving rise to Google Cardboard - box $ 5 with the intention of getting initial adopters (and evangelists - I am one of them) to the market. Just add a smartphone to the box and you have a VR headset that the content maker is happy to design.

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