How AR / VR could reshape the music industry

While new technologies have become an important part of our everyday life, the media industry is undergoing major changes. In 2016, streaming is positioned as the savior of music, but if our industry is to be completely changed, listeners should be offered interesting, emotional experiences through digital technology. That's where plus and virtual reality comes in the Harris study say that the millennium prefers to spend experience:. 78% percent of them prefer to put money into the experiences and events over the desired object. This is more than just creating memories and photos narcissistic, though. The experience needs to have real value.

AR can empower musicians to bring video to their audience and even made the audience part of the video. Imagine a world where it seems as if the artist who performs the song live in front of you, as seen through your smartphone or special glasses. Imagine if the entire audience can connect to the AR technology to experience a completely new concert: lyrics fly through the air or a feeling in your favorite music video artists sing live.

As for the VR, the music is almost certainly the most popular type of content on VR now, which makes sense both technically - now, the best VR for fast display time, on average song length - and creative. Pop stars like Taylor Swift and Björk have released the music video 36 degrees, Tupac hologram version, and Japanese idol Hatsune Miku fiction has appeared in concert, and that's just the beginning.

Google company, famous for pioneering breakthroughs initiative, not least for AR / VR introduction to the music industry. Together with the Queen, Bohemian Rhapsody experiences developing enterprise applications for Google Cardboard VR, which is a real example of how the music video will be created in the future. Bohemian Rhapsody invites the user experience into the mind of Freddy Mercury, filled with a variety of effects, bright images, and different musical styles (from rock opera). Bohemian Rhapsody video 360-degree experience was not simple but visualized 3D real-time experience with 3D Audio system, which has interactive elements.

In the enterprise, which creates film and video VR, joined Universal Music Group to integrate AR / VR into the early stages of the production of the music video. This will allow artists to create outstanding videos and graphics. In partnering with The Chemical Brothers on designing VR video for Under Neon Lights, and with OneRepublic for children. Primarily, the purpose of the partnership to integrate technology

The future of music and AR / VR is all about entering the world of musicians rather than listening to an individual song with only your ears.

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