Tuesday 15 December 2020

4 e-mail automation tactics to grow your bottom line

 


Email can still be said to the most impactful marketing channel to maintain contact with prospects and customers. Consumers are bombarded every day with email and increasingly difficult to stand out of the noise.

In the middle of the election, pandemic, and sales of the year, how can we ensure our email stands out as relevant and is important enough for customers to open? How can we use the actions taken by customers on our website to provide valuable content? One answer is the use of strategic email automation.

Also Read:  IT support company

 

What is Automation Email?

Simply put, email automation is a way to create an email that reaches users with the right message at the right time - without having to create a campaign from the start at any time. By using visitor actions of certain websites that trigger automatic e-mail, we can send contextual messages at all stages of the customer's life cycle. The workflow automatically helps encourage prospect funnel, turn it into a customer and in the end, advocate. We see value in this work all the time.

Recently, because of implementing a series of automatic workflows, we can increase the client's bottom line of 20%.

This is what we did.

Workflow # 1: limited trolley

The abandoned train workflow has gained popularity in recent years, and if you are a frequent online shopper, you almost certainly receive a few. The concept is quite simple: visitors add items to their trolleys and leave the site without completing checkout and filled with emails gently remind them to complete the transaction. Strong email workflow will even make a list of items left in the trolley. This workflow usually only works for existing customers in your database, but with some creativity, it can work for non-customers too.

After 2 months, this workflow converts 20% of the wheelbarrow left for our clients.

Also Read :  IT support company

Workflow # 2: Win-back customers

The ideal use case for email automation is involved back with lost customers to win their business back.

This workflow consists of a series of emails sent during various periods inactive and stops so customers completely new purchases. At this point, customers are considered active, and workflows reset and will not start again until the customer becomes inactive.

Since launching a Win-Back workflow, customers who were previously inactive have contributed 22% of all e-commerce income.

Think about it. 22% of income comes from customers who - without email automation - may have been lost forever.

Workflow # 3: Request Reviews

It's no secret that user reviews influence how products are felt by those who are not familiar with the brand. Doubtful practice, such as the Amazon Harvesting Scandal Review, has caused buyers to question the legitimacy of online reviews. To overcome this, this is important, now more than before, to review the delivered by the Verified Buyer.

Unifying workflows that allow customer enough time to use the product before asking for feedback is a great way to get quality reviews on your site. Using this workflow results in a product review of 32% by the buyer verified and - as a bonus - has produced thousands in additional income.

Workflow # 4: loyal customer gift

According to the study, customers are considered "loyal brands" after the fourth purchase. We created this workflow to encourage customers with three purchases to the threshold. Simple, "Thank you" and small discounts are enough to show appreciation for their sustainable business. This workflow has produced thousands of incomes, but more importantly, encourages dozens of customers today to become brand evangelists.

Measure involvement and don't overdo it

There are many user behaviours that can trigger automatic workflows and very easy to overdo it. Having a series of irrelevant emails without relevant ever force you to unsubscribe to your business that you care about? Make sure your messaging is timely and effective by maintaining the KPI of constant email involvement.

Also Read : IT support and services


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