Increase your customer's involvement game with a campaign

Increase your customer's involvement game with a campaign

Consider this scenario in the offline world, you walk to shops and sales people begin to follow you, immediately. Every hallway you enter there are new people who try to sell something that you don't even need in the first place. They don't let you shop calmly. You are frustrated trying to find the actual product you come. You try to tell them what you need help but they can't hear you over their hard elevator tones about why you need to buy something. You lose patience and walk out of the shop, hands empty. They lose customers.

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How good it runs to the store with sales people who don't constantly follow you trying to make you buy something that you don't even need just to meet their sales target for that month?

 

Now let me tell you another scenario, you want to buy something and you go to the store. A seller welcomes you with a warm smile and says, "Hello, let me know if you need help with anything". You immediately feel better knowing someone to help you if needed. Or, you don't know what you want to buy, you only see items randomly and suddenly you are interested in buying something, but you want to know more about the product before buying it, you see a cloth left around it, smile at you , they see a display that is confused on your face and comes to you and asks if you need help, you nod your head you have felt a little relieved and they help you know the best choice for you. You are very happy with their customer service and you decide to add many of these stores.

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How well does it have the right type of salespeople? To get help when you need it, and to get it soon?

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The above scenario also applies to the online world.

 

Visitors who come to your website can be classified into 3 types:

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People who want to buy.

People who are just looking but will buy if something attracts them.

The person there is to spend time.

Sales people in the above scenario acting as a facilitator that changes the potential of leading or making a purchase occurs. Much easier to persuade and help people in buying something in the real world - directly, where you can captivate them with a beautiful smile or a warm personality. But how can you do it in the virtual world, on your website? If you are not online all the time to help them when needed. When you cannot attend physically next to your potential customer and explain why your product or service is the best choice they can choose?

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That's where the campaign / messaging visitor automatically plays. They can become a recipient of sales of your website. Of course it's not the same as building a face-to-face connection, but you can start building a good relationship with your customers directly from their first interaction with your product or website with this campaign message. When you reach the right people and involve them at the right time, you can get a lifelong customer!

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As a customer how many times have you added items to your trolley but never check out? How many times have you wanted help with something but can't get it? I am sure we have all tried to find email support or telephone numbers or even chat options directly from any website or service at least several times but end up on a dead end!

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