What about virtual reality?

 

You can call virtual reality (VR) a cousin of augmented reality, but they are not the same thing.

 

In a virtual reality experience, you wear a device (usually a set of glasses) that completely blocks the real world. Instead, glasses tell you computer-generated images, showing you a simulated or virtual reality.

 

On the other hand, augmented reality does not block the real world, but builds it rather. You can say that increased reality is only partially simulated, while virtual reality is fully simulated.

 

Current status of increased reality

Currently, the increased reality is used in many areas of our lives. You can be aware of some of them and others might sneak unnoticed.

. This could also provide you with some inspiration for your business ideas!

 

Sports

 

 

Augmented reality has hidden under your nose (perhaps in your beer) while you look at NFL games! Think about the yellow line you see in the field when you look at the game on TV.

 

This yellow line indicates the "first line of descent", that the offense must reach or surpass to do first. The football match, including the land, players, and ball, makeup reality, and the yellow line is generated by a computer, increasing the reality of the game.

 

The teams also used virtual reality applications to put players in situations that they could not normally experiment in a real NFL game. They can then think about what they would do in this situation if she had ever come and reduced the duration of the reaction in real life (a recruit's quarterback being blitzed comes to mind!)

 

You can imagine MLB using AR technology to display the typing area for different batters. Will this type of technology replace arbitrators? At the risk of being ejected from the game, I would say it's quite possible!

 

Social media and games

There are already some AR applications in social media and games. For example, you have probably seen one of the many filters (or objectives) available on Snapchat. As with an AR application, these take a real image or a video and create a superposition to make the image or the video different.

 

Pokemon Go is another recent example that has taken the storm of the world. Again, you look at the real world via your phone and the game creates a superposition that shows you a pokemon that you can try to capture.

 

The Oculus Rift is a virtual reality helmet developed by Oculus VR, a company acquired by Facebook. It is mainly a game device, although as previously indicated, VR is not exactly the same as AR.

 

Purchases

Of course, AR saw its share of applications in the world of commerce. I'm sure you've heard about IKEA, but did you hear about their AR application? IKEA PLACE is an AR application that allows you to "preview" the furniture of your home before buying.

 

This can help you avoid too large items to integrate yourself into an area. It can also allow you to check the colors of correspondence or confrontation, and see how much space you will have left if an article corresponds to your space.

 

To not be surpassed, Amazon is also in the game AR. Amazon AR View allows you to shop for all kinds of items and see how they look in your home before buying.

 

Amazon and IKEA may have incurred costs to develop these applications. However, they will probably be more than offsetting it in improving customer satisfaction and fidelity.

 

In addition, over time, these types of AR applications can become banal, which means that consumers will expect them. Instead of companies offering AR-winning applications, we will see a transition to an environment where not offering an AR application is unconstipated.

 

Case: Home Depot and Lowe's also developed AR applications to help customers see how a purchase will appear and will adapt to their home.