Emerging technology, smart devices and wearables have
blurred the barriers that exist between offline and digital world. Businesses
across the globe are now embracing the power of emerging technologies to
connect with customer. Due to the increasing use of social networking and
mobile applications, customers now have access to information. This continuous access
to uninterrupted information is crucial in shaping the hopes of savvy customer
to get better products and services.
Augmented and Virtual realities are the emerging
technologies helping companies take customer satisfaction to the next level.
Here is how augmented reality and virtual reality changing
different industries:
Retail Industry
Augmented reality is changing the way we purchase goods in a
phenomenal way. The differences between both online and offline store are
getting faint. Augmented reality app provides users innumerable ways to try our
different variations of products and eliminate the need to have all sizes on
display.
Augmented
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With the power of Augmented reality retailers can expand a
business beyond geographical boundaries without incurring major overheads such
as real estate or additional manpower. This technology lets shoppers walk
through virtual aisles.
Virtual
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Training & Aftersales Solutions
Due to the very nature of augmented reality apps which is
highly engaging, this technology can be used as a big boon for training and
aftersales training solutions. This technology can help explain the most
complex technical aspects in a matter of few seconds. Now educating customers
with AR has been a relatively easy task.
Real Estate
Real estate is one of the most competitive and
client-centric industries. With augmented reality, you can take customer
engagement ratio to a new high. Simply hold you iPhone and move around the
device around your interested property which will enable you to walk around the
property and check details such as colors of walls. You can easily move around
the property and get real-time updates about price, sale status, contact
information and virtual tours.
Here are the Advantages of Augmented Reality for businesses
Cost-Savings:
AR today is one of the most worthwhile ways to grow your
business and overcome geographical barriers. And the best part is that you
don’t to incur major costs such as real estate or additional manpower. This
technology lets shoppers just walk through virtual aisles and tap on device
screens to shop.
Increase User Engagement Level:
Augmented reality could be used to trigger imagination and
entice customers to try out your products. For instance Ikea lets users used
image-recognition technology that identifies digital layer on the top of print
catalog. Users simply need to scan catalog pages with a plus sign using their
smart devices. This will let users see how to assemble products or place
virtual furniture in their homes to determine if the furniture meets their
needs.
Improve Brand Loyalty:
Augmented reality is not all about gimmicks or just driving
sales. It is one of the most effective ways to simplify and explain the most
complex functional aspect of products. Several businesses are helping customers
understand how to use, install products or solve glitches at home.
Benefits of Virtual Reality for Business:
According to Wikipedia, “Virtual reality or virtual
realities (VR) is a technology that replicates an environment, real or imagined
and simulates a user’s physical presence and environment to allow for user
interaction. Virtual realities artificially create sensory experience, which
can include sight, touch, hearing, and smell.”
Virtual Trial Rooms:
Let’s showcase products in virtual showrooms without using
too much space.
Interactive Marketing:
Virtual Reality also spearheads companies to promote
products by a blend of photography and technology leading to interactivity.
Branding:
VR technology is helpful for e-commerce companies as it
could be utilized for branding and aggressive marketing.
Thanks for sharing
ReplyDeleteVR development companies
Augmented & Virtual reality are creating a new evolution in the tech world. Thanks for sharing about AR & VR benefits in the different industries.
ReplyDeleteAakankshaa from Idya - Trusted AR Development Company in Brisbane