Find a job? These are some tips for optimizing your online presence.

Hunting work has evolved when employers have developed new ways of using the internet, social media, and personal data to consider work candidates.

It's no longer enough to have a professional resume and updated LinkedIn profile. While it is still a component needed to become a professional job seeker, you must also take precautions to protect and improve your online presence.

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Here are some tips for optimizing your online existence:

Be aware that you are a brand

Everyone with an online presence has a private brand - whether they want it or not. Your online activities form a digital story about who you are, what you value, and give instructions to your personality and temperament.

You must be proactive in controlling your online presence to create valuable personal brands.

According to the Microsoft survey, 84% of US recruiters think it is appropriate to consider personal data posted online when evaluating candidates and conducting online research using search engines and social networking sites.

In fact, recent data shows that as many as 10% of work candidates are rejected because of content on their social media profiles. Remember, if your profile is public, everything you post (even the music you listen to) is seen by a potential employer.

 

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Limit your privacy

Facebook and other social profiles have privacy settings that can be used to change the way the post is shared (even receding).

Take time to create a "friend" group that excludes professional contacts and former coworkers. Then, control what the group can see each group.

In In the left column, click Privacy. Look for audience boundary settings for the post that you share with friends or the public? You can also click on the previous post limit on the far right.

Other popular social networks have similar privacy settings - so make sure you find what sharing options available. If you cannot limit the visibility of individual posts - you might want to create your "private" social profile when you are actively looking for work.

By limiting contacts and work acquiring what can be seen vs. close friends, you have more control over your social presence.

Google's own

Employers will look for you online, so this is best practice to peek at what they see. Open the Incognito tab in your web browser and find your name.

Do the same just with image search too.

You can also set "Google Alert" for your name to see when other people post information about you.

Don't forget to track social posts on other people's profiles that you have tagged.

If all this looks like much to track, remember that you are the only person who will monitor how you appear online - so take the time to control what you can.

 

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Know that finding work makes you a target

Unfortunately, hackers know that job seekers may be vulnerable to phishing attacks and other efforts to violate their personal data.

If you fill in the online job application, make sure the job list comes from a legitimate company. Never enter personal information such as social security numbers into an unsafe form.

Avoid clicking the link in an email from a potential employer if the domain and other details from email (such as content and body sender) look suspicious. Not infrequently for cybercriminals to pose as managers who employ to steal someone's data.

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