The role of augmented reality (CA) in the retail trade is
growing every year, suggesting that technology will soon be necessary for
retail companies to prosper. There are many ways in which augmented reality can
help retail businesses, provide virtual cloakrooms to brand awareness.
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A recent report of retail perception found that 61% of
buyers prefer to shop in a store with AR technology compared to the one that
does not. The report also found that 71% of consumers would sell more often in
a retail store if augmented reality was part of their business model. These
figures indicate that consumers are increasingly interested in AR technology
and its impact on the purchase experience. But how is exactly augmented retail
reality transforming the industry? And what trends in augmented reality can we
expect in the future?
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We will take a look.
Virtual adjustment rooms
One of the greatest ways that Change purchases experience is
to allow customers to try clothes through virtual fitting rooms. Since
customers do not have to physically put a garment, it is not necessary to worry
about long lines for adjustment rooms. This is particularly important during
the well-occupied purchases seasons because buyers have been known to buy
items, try them at home, then simply retake them to avoid the lines of the
access room. In this way, access to virtual adjustment halls encourages
customers to purchase and reduce the number of returns.
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Although virtual adjustment rooms can be used during its
store purchases, they are particularly useful for e-commerce stores. After all,
a major problem with online shopping in the past did not know if a clothes
element will be beautiful. By allowing customers to see objects on their
person, virtual connecting rooms help online buyers buy with more confidence.
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Another disadvantage of online shopping is that it can be
difficult to know if something really goes. It can be extremely disappointing
that buyers fall in love with a garment, only to have to return it because of
the bad dimensioning. This can be an arduous process for the manufacturer and
the customer. The Fit Freedom solution is a body measurement application of
augmented reality (CA) designed to simplify the online shopping experience. The
Fit Freedom app uses the consumer smartphone camera to provide fast and simple
body measurements. The resulting 3D model allows the platform to recommend the
perfect size of the consumer on the websites of the retail sales partners, by
eliminating the hassle of the comparison of different dimensioning tables. The
user simply seizes their "ID of Freedom of Adjustment" (their email
address) to instantly initiate the Libery Fit Dimensioning Algorithm.
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Virtual connection rooms and body measurement applications
restore the convenience of online purchases and help the client choose the
right object and the right adjustment each time. Many companies use virtual
fitting rooms, including Topshop, Converse and Gap. These companies have found
success with technology, with increased sales and customers with easier way to
try clothes.
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Improve home purchase experience
With AR, you can test more than clothes of the comfort of
your home. For example, the color application of the Home Depot project allows
users to see how a paint color will look in a user's home. It's very precise,
too; The application even considers lighting, objects and shadows. The final
result is a realistic representation of what a certain nuance of paint will
look like if you had to apply it to your walls.
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Anthropology uses a similar approach to increase its
furniture sales. The application provides buyers with detailed furniture
overviews in a variety of fabrics, shapes and colors. In addition, users can
see furniture of various lights and shadows, as well as several angles.
Naturally, personal product retailers have also benefited
from technology. Also Read: AR
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