What We Learned at Shoptalk 2019!

Study in ShopTalk 2019!

This week our team is in Las Vegas for an annual ShopTalk event. We meet thousands of retail leaders, industrial experts, analysts, partners, and technology. We attended a fantastic session and were happy to meet directly with prospects and partners at the round table discussion. Most importantly, we learn what is trending from industrial leaders:

Digital transformation.

Every retailer, consultant, and analysts talk about the wave of the next digital transformation. Previously, digital transformation means relies on special monolithic systems and ancient processes. This system is replaced with a nimble, fit-for-for-to-purse, and strong solution. Today's consumers expect retailers to be armed with the latest technology. We want everything we did to be personalized and simplified - offering a pleasant shopping experience. Technology solutions including augmented reality can help encourage these experiences for consumers.

Omnichannel shopping and immersive trade experience

One of the latest trends in retail digital transformation encourages omnichannel shopping experience - which means allowing consistent experience throughout the digital and physical world for consumers. The buyer continues to move away from using a brick and mortar shop and instead hopes to have a deep shopping experience through what is known as immersive trade. With immersive trade, online buyers get the same benefits from and experience shopping in stores in the comfort of their own home.

Personalization

Offering personalized shopping experiences is another big trend we heard in ShopTalk. While personalization can take several endless forms, digital racks, product customization - this is a method where consumers can make products that are customized and personalized according to their own needs.

Immersive trade.

AR is more than VR.

A few years ago, virtual reality was a future road, but because the need for special devices for VR had not taken off. Now, the new trend that appears is the use of augmented reality (AR) or mixed reality (MR) to help encourage deep trading experience. Simply put, with augmented reality buyers can see what the product is in their own space before deciding to buy. Study in ShopTalk 2019!

This week our team is in Las Vegas for an annual ShopTalk event. We meet thousands of retail leaders, industry experts, analysts, partners, and technology. We attended a fantastic session and were happy to meet directly with prospects and partners at the round table discussion. Most importantly, we learn what is trending from industrial leaders:

Digital transformation.

Every retailer, consultant, and analyst talks about the wave of the next digital transformation. Previously, digital transformation means relies on special monolithic systems and ancient processes. This system is replaced with a nimble, fit-for-for-to-purse, and strong solution. Today's consumers expect retailers to be armed with the latest technology. We want everything we did to be personalized and simplified - offering a pleasant shopping experience. Technology solutions including augmented reality can help encourage these experiences for consumers.

Omnichannel shopping and immersive trade experience

One of the latest trends in retail digital transformation encourages an omnichannel shopping experience - which means allowing consistent experience throughout the digital and physical world for consumers. The buyer continues to move away from using a brick-and-mortar shop and instead hopes to have a deep shopping experience through what is known as immersive trade. With immersive trade, online buyers get the same benefits from and experience shopping in stores in the comfort of their own homes.

Personalization

Offering personalized shopping experiences is another big trend we heard in ShopTalk. While personalization can take several endless forms, digital racks, product customization - this is a method where consumers can make products that are customized and personalized according to their own needs.

Immersive trade.

AR is more than VR.

A few years ago, virtual reality was a future road, but because the need for special devices for VR had not taken off. Now, the new trend that appears is the use of augmented reality (AR) or mixed reality (MR) to help encourage deep trading experience. Simply put, with augmented reality buyers can see what the product is in their own space before deciding to buy.