When it comes to promoting technology it is important to get
ahead of the curve when it adopted the trend. As digital trend is growing every
year, marketers should be aware of the changes in the digital field to adapt
easily to the technology and stay ahead in the market. This will help them to
gain a competitive advantage and be able to develop new ways to grow their
businesses, generate leads and improve relationships with existing customers.
While the way that businesses have been using marketing
campaigns over the years have changed, the reasons yet. Every business wishes
to succeed in ideal customers only when that customer need. With the constant
flux of new technology, means that companies need to reach these customers must
evolve to make a difference.
Here are 7 digital marketing trends to watch out for in
2019.
1. Content Matters:
content marketing continues to be an important part of
digital marketing, although there is a prominent increase on the nuances in the
content. Quality is always going to care much, but now there is a new interest
in seeing more very large to who is the intended recipient. Has a deeper, more
experienced understanding of the target market and is able to more quickly
target market is the rising trend of more effective marketing.
2. Increase Traffic chatbots:
Chatbots even available to small businesses. There are many
third-party business conversations AI platform can be used to greet visitors,
answer their questions, and move them further towards the purchase.
Chatbots appearing everywhere, from business websites to
mobile applications and social media newsfeeds. They can serve a variety of
purposes, but most often they are used to answer simple questions or help users
complete a simple task. Bot allows users to urgent personal, focused
interaction without attracting too much of the limited human resources.
3. Artificial Intelligence:
AI can analyze consumer behavior and look for patterns, and
usage of social media platforms to help businesses understand how customers
find their products and services.
Artificial Intelligence (AI) is checked cutting edge of
technology by many. But in a few years, it could be as standard smartphones
today.
Divorced from all the implications of a common fantasy
films, AI is a computer or robot to gather facts about the situation via
sensors. It can then use this information to solve a problem or perform a task.
4. Voice Search:
With upgrades in the speech recognition, voice search has
been getting increasingly popular. intelligent speaker can be used to order
items and unique control home smart devices through spoken commands.
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According to a study by OC & C Strategy Consultants,
sound trade was $ 1.8 billion segment of retail in the US and $ 200 million in
the United Kingdom in 2018. This value is expected to rise to $ 40 billion in
the US and $ 5 billion in the United Kingdom in 2021.
Do a voice search, for example, is very different from the
type of investigation, especially in the results. When a user performs a
text-based search, the screen displays one page at a time results. But when
someone asks for a device to perform a device search and reply orally, can only
provide some of the most choice, and often, they provide only one option.
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5. Marketing Video:
video marketing has become a ruse important for big brands
over the years. But the video changed. By 2020, video will make more than 85%
of all consumer Internet traffic in the US The majority of customers will be
watching the videos will not be uploaded by some brand or business - they are
uploaded by individuals.
Google has seen this and profitable manufacturer of the
video: If your site includes video, it 50x more likely to get a place on the
first page of search results. Why? Because video increases SEO, which helps
improve business rankings.
These figures show the importance of integrating video into
your digital marketing strategy in 2019:
70% of consumers said that they had shared a video brand
72% of businesses said the video had increased their
conversion rate
53% of consumers said that watching video products make them
feel better in an online purchase decision
65% of executives visit the website marketers and 45% call
the vendor after watching the video
6. Email Marketing:
Email continues to be the main source of communication, with
billions still use it for personal, professional, commercial, industrial,
legal, and academic. With different words, email is here to stay, and its own
email marketing continues to be required.
However, email marketing is growing and generic marketing
emails are not as effective as it used to. Now mix of automation and, more
importantly, create personalized email marketing important to 2019. As you can
trigger your email marketing for something specific, such as a customer
browsing a particular product or service, and then follow up with a promotional
price or a demo video in an email individualize, this can be very effective.
Email is generally the final "trigger" to inspire action, especially
when combined with your remarketing techniques.
7. Omnichannel Marketing:
Marketing Omnichannel sounds crazy; it is not just a buzzword. These days no maximum. customers use several platforms to buy, research and interact with the business, there may be both offline and online. Omnichannel marketing is a marketing strategy that connects the dots between multiple channels, encouraging consumers to engage with your brand at every touch point. Most businesses use social media platforms, email marketing and search as their marketing channels.
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