Augmented
reality application developers in Hayward
1) Apples
Under the leadership of Tim Cook, Apple has shown a clear
enthusiasm for augmented reality. In its 2017 Worldwide Developers Conference,
Apple unveiled its ARKit. The latest iPhone model (8, 8 Plus and X) running on
strongly, AR-friendly A11 bionic chip. The Company has also made several
significant acquisitions, gradually building a promising profile co-AR. In
2015, for example, Apple bought Metaoi, a startup specializing in augmented
reality software.
The company is now rumored to be working on a pair of
wireless specifications for the overlay of digital content to the real world.
Various release date has been proposed but, true to form, Apple has revealed
little about the product. It looks like they took their time - perhaps in the
hope of avoiding the same fate as Google Glass.
2) Microsoft
Microsoft refers to himself as 'a leader in reality mix'.
Mix fact refers to the combined power of augmented reality and virtual when
used in the real world. HoloLens their flagship headset is generally regarded
as the AR.
The first iteration of HoloLens went on sale in 2015 at a price of £ 2,719.
While the price of limited adoption in the consumer market, the products
offered AR is really good quality and demonstrates the success of Microsoft in
developing the technology. Also in 2015, Microsoft released a catalog mix
reality experience on the platform of its Windows Mixed Reality. Users can
access a mix of reality content including games, a 360 ° video, social media,
and live events.
Announcement of the second version HoloLens, HoloLens 2,
expected in the first quarter of this year. This may be lighter than its
predecessor and will feature custom Holographic Processing Unit embedded with
AI coprocessor. This will allow the headset to visualize data locally without
communicating with the cloud, accelerate the introduction of the object and the
increased use of a variety of business applications.
3) Niantic
Niantic, spin off Google, founded in 2010 to 'enrich our
experience as human beings in the real world' with augmented reality. Real
World Platform for managing the company together with AR communications,
security, mapping, and functions. According Niantic, it is the world's only 'planetary
scale' augmented reality platform. In the summer of 2016, Niantic launch game
that will quickly become the poster child of augmented reality. Very popular
Pokemon AR Go brought into the mainstream and remains the most successful AR
games ever made.
At the end of 2017, Niantic announced that it has partnered
with Warner Bros. Interactive Entertainment to bring out other cult titles.
Harry Potter: The Wizards Unite will be released later this year. Niantic is
now worth nearly $ 4 billion following a $ 245 series C financing round which
closed earlier this month.
AR game is on the right economic and popular game of its own
shift public awareness of the technology which in turn makes the adoption of a
broader business more viable and accessible.
4) Zappar
Set up in 2011, aims to democratization AR Zappar through a
free application and simple SaaS model for brands that want to build AR
solutions. The company has partnered with Unilevel, Warner Bros. and AXA, and
has worked with many influential brands like Coca Cola and Sony. ZapWorks
Zappar platform allows marketers, designers and developers create interactive
experiences that are accessed by scanning zapcodes via mobile. Zapcodes can
change the products, packaging, and printing a passive into multimedia channels
that drive engagement and unlock value for the brand. In 2017, the Augmented
World Expo, ZapWorks named Best Authoring and Publishing Tools.
2019, CEO Caspar Thykier expect to see greater consumer
adoption and mobile AR experience richer, and has promised "some exciting
announcements' for next year, we expect to see what they might be.
5) Augmented
Reality Labs
After seven years of promises, augmented reality pioneer
Blippar went into administration in 2018. However, at the beginning of this year,
the founder of this Blippar Ambarish Mitra AR registered a new company called
Augmented Reality Labs. We know nothing about the new company partner, but what
we do know is that it will build this Blippar formidable expertise. Before the
company goes bankrupt, it worked with the likes of Jaguar, Cadbury, and Heinz.
It creates the first AR digital advertising platform, and work towards the
universal visual browser for mobile AR. After a blip Blippar, it will be
interesting to see how quickly Augmented Reality Labs move, and whether it can
avoid the same fate.
6) Lucyd
What happens when you combine augmented reality and
blockchain? When AR startup Lucyd release their blockchain powered, AR
'smartglasses' in the next few months, we'll know. Lucyd was founded in 2017
with the ultimate goal of creating a highly functional smartglasses first in
the world for the mass market. Lucyd glasses is built on decentralization
blockchain called Lucyd AR Lab. This enables open innovation, and support for
democratization AR. Lucyd really crowdfunded - one of the facilities for
investors is the opportunity to exchange tokens for the Lucyd smartglasses
their initial release.
At the beginning of last year, Lucyd partnered with leading
augmented reality development company Gravity Jack. Gravity Jack will create AR
applications for the next generation of this Lucyd glasses, which will go head
to head with Apple and Microsoft.
7) Magic Leap
In 2018, Magic Leap finally bring out the real product after
years of hype. While Magic Leap One headset make improvements expected at the
beginning, HMDS alternative, certainly did not wow the technology community.
Then, to add insult to injury, the Magic Leap loss of military contracts $ 480m
to Microsoft.
Even so, the Magic Leap is still very much considered to be
'one to watch' in this space. In this, the startup has expanded its partnership
with AT & T to build solutions for business. The first three industries
will benefit the manufacturing, retail, and health ... In other words, Magic
Leap diversification. AT & T also will provide 5G connectivity required to
deliver high quality AR content. A new job listing posted earlier this month showed
that the Magic Leap is looking into mobile AR - central trends in the evolution
of augmented
reality.
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