Although hardware VR today surpassed the first VR headset
equipment fixed to the ceiling for a man's head does not crash, it is still too
large and expensive for mass use. In addition, as VR has a long history of use
for the needs of gaming and entertainment (for example, watching a 3D movie, 3D
virtual tour etc.), businesses see less opportunities to invest in VR - $ 90
billion investment in AR compared with $ 30 billion in VR years 2020 according
to a study Digi-Capital. In addition, the option to use in the automotive VR is
limited to a few cases of use, in addition to in-car entertainment (for
example, at CES 2019, Audi showed its technology demo ride experience for rear
passengers). The most popular today is the virtual reality applications for a
test drive which completely changed the traditional approach for the first
trip. In the pre-sales stage, VR could be a kind of bait marketing to attract
potential buyers to try new vehicle models or features in the centers of
dealers. In this way VR test drive allows generating more spectators (for example,
1,500 people tried VR Ford test drive for a car show), cut the cost of
transportation vehicles and gather immediate feedback.
Mixed Reality and Use Case in Automotive
The term is said to itself combines the best parts of
virtual and augmented reality (for example, Microsoft HoloLens, Meta 2, Magic
Leap). Some sources also call it an advanced form of augmented reality when the
connection from the user to the real world do not run away, but enhanced with
virtual objects realistically fill the space around us. Imagine one of the
famous scene from the movie Jumanji, as naturally rhino crashing through the
living room or a monkey in a police vehicle. By using a mix of technologies
fact, ginning up a game similar arrangements be sufficiently achieved today.
For vehicle design and engineering teams, the potential of
AR and MR allow achieving the desired accuracy of virtual representations of
car models. Thanks to that, the conventional clay can be replaced with a 3D
visualization designers can interact with in real-time. Most importantly, it
disappeared the need to create physical prototypes that allow to create dozens
of iterations of the model vehicle or separate elements, shape, position, etc.
This way AR helps accelerate the development process and provide more rapid
prototype vehicle.
A good example is the new-age Ford's design studio that puts into practice HoloLens Microsoft
Virtual Reality to reshape its own approach to the layout of a new car model:
No comments:
Post a Comment